hi i’m tina!

I studied business finance with a concentration in marketing and a minor in interactive media arts at New York University, across campuses in New York and Shanghai. I assumed banking or consulting was the natural next step, but my curiosity about international business and marketing kept pulling me somewhere else. That curiosity is what led me to beauty and content.

Today I’m a Marketing Associate, managing Meta ads, brand strategy, social media, and influencer marketing. Outside of work, I create my own short form beauty content, which keeps me close to the platforms and audiences I market to.

My background in finance shapes how I approach the work. I break down brand stories to understand consumer behavior at a deeper level. What I enjoy most is working on the strategic side of a brand, where analytical thinking and creative instinct meet, and I’m always open to opportunities that let me build there.